anewera

anewera is a deliberately curated infrastructure platform that makes businesses visible, understandable, and contactable for AI agents. As the agentic era transforms how people search for services, traditional business directories optimized for human readers are becoming invisible to AI systems like ChatGPT, Claude, Gemini, Perplexity, and Copilot. anewera solves this by creating structured, machine-readable profiles for each company, including files such as llms.txt, agent.json, agent.md, and a live MCP (Model Context Protocol) or webMCP endpoint. These profiles provide AI agents with clear context about what a business offers, who it serves, and how it can be contacted through permissioned actions such as requesting a quote, scheduling a meeting, or asking a question. Private recipient details remain hidden; every contact request flows through published, approved actions and is delivered to the business owner via email. The platform operates as a high-quality, spam-free directory with a German-language Swiss layer at anewera.ch. Businesses can either sign up directly for a monthly fee, which serves as built-in verification since spam profiles do not pay, or receive a free lifetime invitation through a personal verification call, capped at 30 curated invitations per day. This dual approach ensures that AI agents can trust the directory, making anewera essential for any business that wants to be found, recommended, and contacted in the evolving AI-driven search landscape.

Agent-Ready Profile Generation

anewera automatically generates a complete set of machine-readable files for each business profile, including llms.txt, agent.json, agent.md, and a live MCP endpoint. These files provide AI agents with structured context about the company's services, target audience, location, and approved contact actions. The system analyzes the business's existing website to extract key information, then formats it in a way that AI systems can parse instantly. This eliminates the need for businesses to understand technical protocols or write code, making agent readiness accessible to any company.

Permissioned Contact Actions

Every profile on anewera includes predefined, approved contact actions that AI agents can trigger on behalf of users. These actions include requesting a rate, getting a quote, scheduling a meeting, asking a question, or requesting a callback. Business owners control exactly which actions are available, ensuring they only receive the types of inquiries they want. When an agent triggers a contact action, the request is routed through anewera's system, which anonymizes private recipient details and delivers a structured email notification to the business inbox.

Live MCP and webMCP Endpoint

Each profile is backed by a live, operational MCP endpoint that AI agents and MCP clients can query in real time. This endpoint exposes tools such as search_companies, read_company_profile, and prepare_contact_request, allowing agents to discover businesses, retrieve detailed information, and initiate contact seamlessly. The endpoint is always active and can be tested immediately, providing verifiable proof of agent readiness. This infrastructure ensures that businesses are not just listed but are actively discoverable and actionable by the growing ecosystem of AI agents.

Curated, Spam-Free Directory

anewera maintains a high-quality directory through two distinct verification paths. Paid entries are verified automatically because active payment serves as a strong signal of legitimacy, as spam profiles do not pay. Free entries are verified through a personal call with the anewera team, limited to 30 curated invitations per day. This deliberate curation ensures that AI agents can trust every profile in the directory, making recommendations reliable and reducing the risk of directing users to spam or outdated listings. The quality focus is essential for maintaining agent confidence.

Local Service Discovery by AI Assistants

A user asks ChatGPT or Claude to find a "trustworthy fiduciary for a startup in Zurich." The AI assistant queries anewera's directory, retrieves structured profiles of relevant businesses, and recommends the best match based on services, location, and verified status. The assistant can then initiate a contact action to request a quote or schedule a meeting, all without the user needing to visit a website or fill out a form. This streamlines the discovery process for users and generates qualified leads for businesses.

Automated Business Onboarding for AI Agents

A relocation service in Basel wants to be discoverable by AI agents used by expats moving to Switzerland. The business signs up on anewera, and the platform automatically generates its machine-readable profile. Within minutes, AI agents can find the business, understand its services, and contact it for inquiries. The business receives structured email notifications for each request, allowing them to respond efficiently. This use case is particularly valuable for service industries like real estate, insurance, tax advisory, and legal consulting.

Integration with MCP-Enabled Developer Tools

Developers building custom AI applications or agents can use anewera's open MCP endpoint and Agent API to integrate business discovery directly into their tools. For example, a Claude Code session or a ChatGPT agent can call anewera's search_companies tool to find verified businesses matching specific criteria, then use prepare_contact_request to initiate a structured inquiry. This enables developers to create sophisticated workflows that combine AI reasoning with real-world business interactions, all powered by verified, machine-readable data.

Multi-Language Business Visibility in Switzerland

Businesses operating in Switzerland, particularly those serving both German-speaking and international clients, can leverage anewera's German-language Swiss layer at anewera.ch. An independent insurance advisor who speaks English can be listed in the directory with clear tags for language capabilities, services, and regions served. AI assistants querying in German or English can find and recommend this advisor to expats or locals seeking specialized advice. This use case is critical for businesses targeting diverse linguistic and cultural audiences within Switzerland.

How does anewera make my business visible to AI agents?

anewera creates a structured, machine-readable profile for your business that includes files like llms.txt, agent.json, agent.md, and a live MCP endpoint. These files are formatted in ways that AI systems such as ChatGPT, Claude, Gemini, and Perplexity can parse automatically. When a user asks an AI assistant to find a service like yours, the assistant queries anewera's directory, retrieves your profile, and can recommend you with full context about your services, location, and how to contact you. This makes your business discoverable in the agentic search ecosystem.

What contact actions can AI agents perform on my profile?

You control which contact actions are available on your profile. Common actions include requesting a rate or quote, scheduling a meeting, asking a general question, or requesting a callback. When an AI agent triggers one of these actions on behalf of a user, the request is sent to you via email through anewera's system. Your private contact details, such as your personal email or phone number, remain hidden from the AI agent and the end user. You only receive structured, approved inquiries that match your preferences.

Is anewera free to use, and how does verification work?

anewera offers two paths to entry. You can sign up directly for a monthly fee of CHF/USD 29, which includes immediate activation and serves as automatic verification because spam profiles do not pay. Alternatively, you can receive a free lifetime invitation through anewera's curated selection process, which is capped at 30 companies per day and requires a short personal verification call. Both paths ensure that every profile in the directory is verified and trustworthy, which is essential for maintaining AI agent confidence.

How long does it take to get my business listed and agent-ready?

If you choose the paid sign-up path, your profile can be live and contactable for AI agents within minutes. The process involves checking your website through anewera's chat interface, confirming your details, and completing payment. The platform automatically analyzes your site, extracts relevant information, and generates all machine-readable files. For the free invitation path, the timeline depends on receiving an invitation and completing the verification call, but once verified, your profile is made agent-ready immediately.

anewera offers two straightforward pricing paths. The direct sign-up option costs CHF/USD 29 per month and provides immediate activation with no waiting period. This includes full agent-ready profile generation, all machine-readable files (llms.txt, agent.json, agent.md, MCP endpoint), and the ability to receive contact requests from AI agents. The payment itself serves as verification, ensuring the directory remains spam-free. The alternative path is a free lifetime entry available by invitation only, with up to 30 curated invitations issued per day. These free entries are unlocked through a short personal verification call and include the same full feature set as paid profiles. The daily cap on free invitations is based on the number of verification calls the team can conduct, not a marketing limitation, and never applies to paid entries.